The PC and printer giant HP recently announced it will cut between 4,000 and 6,000 jobs globally by fiscal 2028, as part of a broader push to integrate artificial intelligence across its operations. The move reflects a growing industry trend: companies are reorganizing, investing in AI-driven product lines, and streamlining internal workflows to stay competitive in a fast‑changing tech landscape. Why the Restructuring Matters HP’s CEO, Enrique Lores, explained that the job cuts will largely affect product development, internal operations, and customer support teams. The objective: to realize roughly US $1 billion in cost savings over the next three years while accelerating…
In a major move that signals the growing intersection of search, discovery, and commerce technologies, Adobe has announced its intent to acquire Semrush in a cash deal valued at approximately $1.9 billion. This acquisition marks a bold step in Adobe’s strategy to deepen its AI‑driven capabilities, especially in brand visibility across traditional search engines and emerging AI‑based interfaces. Why the Acquisition Matters Semrush is widely known for its platform that supports search engine optimisation (SEO), competitive analytics, social media insights, and more. What makes this especially relevant to ecommerce is Adobe’s framing of the deal around “generative engine optimisation” (GEO) -…
