In licensed commerce, product pages often focus primarily on the item itself, while the story behind the character or brand receives far less attention. Yet for entertainment and licensed products, much of the emotional appeal lies exactly in that narrative - the character's personality, recognition, and the world surrounding them. That is why Product Stories can play such an important role. By enriching product pages with character-driven storytelling, brands can create a more engaging online experience while also improving consistency across retailers, markets, and licensed assortments. Proven Results from an Earlier Disney Case The value of this approach was first…
On May 7, Epatra Connect 2026 brings together vendors, partners, and professionals from the Pro AV and Smart Office market to share knowledge and build valuable connections. This year, Icecat will be present to engage with both existing relationships and new brands within the Epatra ecosystem. René Rozendal will represent Icecat at the event. Relevant Open Icecat brands Several participating vendors already make their product information available via Open Icecat, including: ViewSonic MAXHUB Owl Labs Lindy Matrox Legrand ProDVX ScreenBeam Vogels These brands already provide their product data through Open Icecat, making it directly accessible for Epatra and its partner…
