Müller, one of Europe’s largest retail chains, active across multiple countries, has integrated Icecat Product Stories across its online channels. With a broad assortment spanning cosmetics, toys, electronics, and household products, Müller operates at a scale where clear and consistent product presentation is essential. Icecat Product Stories are dynamic, below-the-fold content modules that enrich product pages with structured visuals, key features, and use-case-driven storytelling. Instead of relying solely on static descriptions, they help customers quickly understand what a product offers. These Product Stories can be efficiently created and managed in Icecat Studio, enabling brands to scale content across multiple products…
Artificial intelligence is moving deeper into the operational core of e-commerce. While much of the recent discussion around AI has focused on chatbots, recommendations, and agentic commerce, another transformation is accelerating behind the scenes: AI-driven logistics automation. A recent Euronews report highlights how European companies are deploying AI-powered robots inside large e-commerce warehouses to handle picking, packing, and sorting processes with increasing speed and precision. The shift reflects a broader evolution in digital commerce. As online retail volumes continue to grow, logistics is becoming one of the most critical areas for AI adoption. From Manual Warehouses to Intelligent Operations Inside…
