Icecat will participate in the 29th edition of E-commerce Warsaw Expo, taking place on April 23, 2026, at EXPO XXI in Warsaw. The event gathers e-commerce professionals, solution providers, and digital leaders to explore how online commerce continues to evolve. One of the highlights of the event will be a presentation by Bence Varga, CEE Region Manager at Icecat. His session, “From Product Data to Agentic Commerce: Building an AI-Ready Catalog that Scales,” will focus on how product data is becoming a key enabler of AI-driven commerce. What will the session cover? The presentation will explore how structured product data…
Easter has long been part of the retail calendar. However, in 2026, it is evolving into a more strategic and complex e-commerce moment. What was once focused mainly on chocolate and seasonal gifting is now expanding into a broader, multi-category shopping event that spans food, fashion, home, and digital experiences. For e-commerce teams, this shift is significant. Easter is no longer a short-term promotion. Instead, it is becoming a full-funnel opportunity that requires earlier activation, stronger product discovery, and more structured shopping experiences. From Seasonal Category to Multi-Category Commerce The key development is the expansion of Easter into a multi-category…
