Artificial intelligence has quickly become part of everyday digital life. From search and content creation to shopping and decision-making, AI tools are now embedded across the online experience. However, new data suggests that the youngest generation of digital users is becoming more cautious about its role. A recent survey shows that Generation Z is increasingly skeptical of, and even frustrated with, artificial intelligence, despite continuing to use it regularly. This shift is important for e-commerce. It suggests that while AI remains widely adopted, trust in AI-driven experiences may be evolving in a more complex direction. Usage Remains High, But Sentiment…
In licensed commerce, product pages often focus primarily on the item itself, while the story behind the character or brand receives far less attention. Yet for entertainment and licensed products, much of the emotional appeal lies exactly in that narrative - the character's personality, recognition, and the world surrounding them. That is why Product Stories can play such an important role. By enriching product pages with character-driven storytelling, brands can create a more engaging online experience while also improving consistency across retailers, markets, and licensed assortments. Proven Results from an Earlier Disney Case The value of this approach was first…
