The Council of the European Union has approved major changes to how low-value parcels entering the EU are treated at customs. From 1 July 2026, the longstanding customs duty exemption for parcels valued at €150 or less will end. A flat €3 customs duty will apply per item category contained in each shipment. This marks one of the most significant shifts in EU customs policy in recent years. It will change how cross-border ecommerce operates across Europe. For more than a decade, parcels under €150, even if they originated outside the EU, could be imported without customs duties. Online sellers…
Rich product content is no longer “nice to have” for brands selling online. On marketplaces like Amazon, it is often a key part of the buying decision. At the same time, content teams face a familiar problem: every update triggers a handoff chain among copywriters, translators, designers, and ecommerce managers. Icecat Studio was built to simplify this work. It helps brands create and manage Product Stories (rich, below-the-fold content) and distribute them across ecommerce channels. Over the last few months, Icecat’s team has focused on a feature that can reduce friction in these workflows: Sandbox, the integrated image editor within…