Artificial intelligence is now widely implemented in e-commerce operations. Retailers use AI-powered assistants to answer product questions, guide purchasing decisions, and instantly compare specifications. As adoption increases, AI is becoming a core layer in digital commerce infrastructure. However, this rapid integration also introduces new risks, particularly regarding the accuracy and reliability of product information. In our upcoming webinar, we will address this challenge and present a practical solution for grounding AI systems in verified, structured product data. The Hallucination Problem in Ecommerce Large Language Models such as ChatGPT or Claude are impressive. They generate fluent answers instantly. Yet they share…
