Easter has long been part of the retail calendar. However, in 2026, it is evolving into a more strategic and complex e-commerce moment. What was once focused mainly on chocolate and seasonal gifting is now expanding into a broader, multi-category shopping event that spans food, fashion, home, and digital experiences. For e-commerce teams, this shift is significant. Easter is no longer a short-term promotion. Instead, it is becoming a full-funnel opportunity that requires earlier activation, stronger product discovery, and more structured shopping experiences. From Seasonal Category to Multi-Category Commerce The key development is the expansion of Easter into a multi-category…
Icecat is pleased to announce that we will participate in Netcomm Forum 2026, taking place on 6–7 May 2026 at Allianz MiCo in Milan. As one of Italy's leading digital commerce events, Netcomm Forum brings together retailers, brands, marketplaces, and technology providers to discuss the next phase of e-commerce and omnichannel growth. This year’s edition focuses on “Value Commerce – The New Era Of Digital & Omnichannel Experience.” The program will explore how artificial intelligence, operational efficiency, customer experience, and new digital skills are reshaping the retail landscape. With hundreds of speakers and thousands of participants expected, Netcomm Forum remains…
