For years, retailers have invested heavily in customer service chatbots. The goal was simple: answer questions faster, reduce support costs, and improve the shopping experience. However, consumer behavior does not perfectly align with this direction. According to a new Gartner survey, customers are now three times more likely to use third-party generative AI tools, such as ChatGPT or Gemini, than a brand's own chatbot when looking for customer support. At the same time, while use of third-party AI assistants has doubled over the past year, the adoption of company-owned chatbots has remained largely unchanged since 2022. For retailers, this is…
Release 254 introduces a collection of enhancements designed to make integrating with and managing data in Icecat even easier. This release brings smarter related product recommendations in the Product JSON API, introduces Lena, Icecat's AI Assistant on Icecat.biz, expands capabilities for distributor partners, and delivers numerous usability, performance, and platform improvements. For additional details, please refer to the previous Icecat Release Notes. Smarter Related Products Export in Product JSON Finding the right related products is only half the challenge; delivering them in a way that is relevant, well-structured, and easy to consume is equally important. With Release 254, Icecat enhances…
