For years, the e-commerce playbook was fairly straightforward: list your products on Amazon, leverage FBA, and tap into their massive audience. But if you’ve been watching Amazon’s latest product releases, you’ve probably noticed a major shift. They aren't just trying to be the "everything store" anymore. They want to be the invisible engine running every store.By rolling out multi-channel listing tools that let sellers push inventory and manage fulfillment across rival platforms like Shopify, Walmart, and eBay, Amazon is acknowledging a reality brands have known for a while: merchants want to sell everywhere, and buyers shop everywhere. Instead of fighting…
When I was about ten years old, my late father, a psychologist named Boris, handed me a beat-up, dog-eared paperback with a faded yellow spine. "Read this," he told me, beaming his most enthusiastic smile at me. "You will love this. It gives a peek into the future." The book was Isaac Asimov’s 1950 masterwork, I, Robot. As usual, I devoured the book's 300 pages in a few days. But reading under a bedside lamp, guided by Boris’s quiet insistence, revealed something far sharper. Years before the first neural network was coded, Asimov wasn't writing escapist fiction. He was running…