Cost-per-click on Google Ads has increased by 15% year over year across European e-commerce, according to Channable’s latest eCommerce Google Ads Benchmark. The study analyzed €1.38 billion in verified ad spend from more than 10,000 advertisers and found that brands are paying more for traffic while receiving lower returns. Between June 2025 and June 2026, CPC increased across Google Shopping and Performance Max campaigns. At the same time, return on ad spend fell sharply. Average ROAS dropped by 43% on Standard Shopping campaigns and 46% on Performance Max campaigns. The report also points to lower conversion rates on Performance Max…
For much of the AI boom, the business case seemed straightforward: automate routine work, reduce costs, and improve productivity. However, that equation is becoming more complicated. A growing number of companies are discovering that enterprise AI can cost more than the employees it was expected to replace. According to recent reporting, organizations are spending millions on AI models, cloud computing, and token usage while struggling to demonstrate equivalent gains in productivity or business value. Some businesses have even reduced headcount to fund AI investments that ultimately proved more expensive than the labor they replaced. The discussion marks an important shift…
