Bruneau, the European leader in office supplies, furniture, and equipment for professionals, is now enriching its product pages with Icecat Product Stories, a next‑generation, below‑the‑fold content format designed to bring products to life online. This update marks a significant step in Bruneau’s digital content strategy, delivering richer, more engaging product experiences for customers and helping retailers increase conversion rates and build customer confidence. About Bruneau: A European Office & Business Supplier Bruneau is a well‑established European distributor of office supplies, furniture, IT equipment, ergonomic accessories, hygiene, packaging solutions, material handling, warehouse, and tools, and more. Founded in Paris in 1955,…
In this sprint, we delivered a set of improvements designed to make Icecat even more AI-ready, secure, and partner-friendly. Our updates span two key areas: new capabilities within the Icecat MCP (Model Context Protocol) tools, which provide smarter and more efficient access to product data, and a series of platform enhancements that improve security, performance, and overall user experience. Together, these changes ensure that both AI agents and our partners can work with Icecat data more effectively and reliably than ever before. For additional details, please refer to the previous Icecat Release Notes. New Capabilities in Icecat MCP Tools In…
