Magento, PrestaShop and VirtueMart among most popular eshop platforms processing product data

By
E-commerce Platforms processing Product Data

Based on the Icecat sample of connected webshops in Q1 2017, the most popular standard webshop software platforms are Magento Commerce (9%), PrestaShop (8%) and VirtueMart/Joomla (4%). PrestaShop made relatively more progress, over the past years, than its contenders, and might surpass Magento soon in popularity. All three are open source platforms, which are complemented by WP Woocommerce (3%),  good-old osCommerce (3%) and Open Cart (2%). Many of these are supported by standard integrations.

The most popular market places are, not surprisingly, Ebay (3%), Amazon (3%) and Alibaba (1%).

The biggest category of platforms for webshops are actually custom, based on LAMP/PhP-based frameworks (9%), ASP.net (7%) or Java (4%). A considerable number of users report to have developed their webshop “in-house” (5%), without specifying the software platform they use. This indicates, that there are no standard software platforms that completely satisfy the needs of its ecommerce users.

The world of e-commerce platforms for processing product data is tremendously fragmented: 24% of users report to use an “other” platform, not mentioned in our top 20. In total, there are some 100 e-commerce platforms that have 10 or more users. And, even the largest platform doesn’t surpass the 10% share, currently.

Trends are towards even further fragmentation, as also PIM (Product Information Management) systems are used more and more. Think, of SAP/Hybris, Oracle and Batavi.

Founder and CEO of Icecat NV. Investor. Ph.D.

Leave a Reply

Your email address will not be published. Required fields are marked *

Icecat xml

Open Catalog Interface (OCI): Manual for Open Icecat XML and Full Icecat XML

This document describes the Icecat XML method of Icecat's Open Catalog Inte...
 November 3, 2019
Manual

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time produc...
 June 10, 2022
Manual for Icecat CSV Interface

Manual for Icecat CSV Interface

This document describes the manual for Icecat CSV interface (Comma-Separate...
 September 28, 2016
 October 4, 2018
LIVE JS

How to Create a Button that Opens Video in a Modal Window

Recently, our Icecat Live JavaScript interface was updated with two new fun...
 November 3, 2021
Addons plugins

Icecat Add-Ons Overview. NEW: Red Technology

Icecat has a huge list of integration partners, making it easy for clients ...
 October 27, 2023
Manual

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of trans...
 September 17, 2018
 January 20, 2020
New Standard video thumbnail

Autheos video acquisition completed

July 21, Icecat and Autheos jointly a...
 September 7, 2021
Manual

Manual Personalized Interface File and Catalog from Icecat

With Icecat, you can generate personalized or customized CSV or Excel files...
 May 3, 2022